iCaur to Debut in the UK with V27 SUV

Chinese electric‑vehicle brand iCaur, owned by Chery, is preparing a UK launch for early 2027. The company’s “Born to Play” philosophy frames the V27, a square‑shouldered, five‑seat SUV that resembles a Land Rover Defender. The V27’s design, with pronounced wheel arches and a ridge‑lined beltline, earned a best premium car interior award at the 2026 Turin Automotive Design Awards.

For the UK, right‑hand‑drive units will be tuned at Chery’s new R&D Centre of Excellence at UTAC Millbrook, a facility that fine‑tunes the powertrain for off‑road capability and the country’s uneven roads.

iCaur will operate as a standalone brand in the UK with its own team and sales network, and its launch aligns with Chery Automobile’s 30th anniversary. Future UK‑specific details such as pricing and battery size will be announced closer to launch.