Huskeys Adds Profiling to Map Business‑Critical Web Paths

Huskeys, a security startup focused on network edge protection, has announced the launch of a new feature called Profiling. The tool is designed to map out which parts of a company’s web applications are most critical to its business, enabling teams to understand how traffic relates to legitimate operations before they respond to threats.

The new capability addresses a long‑standing problem at the network edge, where many large organizations deploy a collection of third‑party security products that each see only their own slice of traffic. With no shared context, controls tend to be generic, which can inadvertently block legitimate customers or let malicious activity slip through.

Profiling works by first examining an application’s endpoints and the callers—human or automated—connecting to them. It identifies the paths that are most important to the business and records which security controls are already in place, creating a single profile that ties together usage, users, controls, and business intent.

The goal is to change the security question from ‘What does this traffic look like?’ to ‘What does this traffic mean to the business?’ As co‑founder and CTO Roy Weisfeld explained, the approach gives each application its own dedicated guard, tailoring protections to its specific needs.

Profiling is the first step in Huskeys’ Hardening Loop, a continuous process that monitors the profiled path for signs of abuse or exposure. When it detects a potential issue, the platform recommends a fix that the customer can approve; once implemented, the system checks whether the change had the intended effect.

The feature comes at a time when AI agents are taking an increasingly large share of web traffic. Cloudflare data cited by the company shows that automated traffic, including AI agents that shop and complete transactions, now accounts for more than half of requests on its network, making it difficult for traditional tools that rely on traffic signals alone to separate legitimate automation from malicious bots.

Huskeys also points to the shrinking window between a vulnerability being disclosed and it being exploited as another reason to rethink security operations. Rather than racing to respond faster, the company argues that understanding what matters to the business in advance can close that window.

Profiling is currently in beta for a limited set of customers and can be deployed without special onboarding; the company says results appear within hours. Huskeys, which has raised $35 million in funding, positions the new tool as part of its broader Network Edge Security Management strategy, aiming to provide continuous assessment and dynamic policy adaptation.