Ferrari Luce US price at $560,800

Ferrari’s new all‑electric Luce sedan will begin sales in the United States at $560,800. That figure is lower than earlier reports that the price would start around $640,000. In Europe the model starts at €550,000, which includes value‑added tax. Even so, the price remains high compared to many other cars in Ferrari’s lineup.

Styling and pricing

The Luce has drawn criticism for its unusual styling, which some have compared to a computer mouse. It is a four‑door sedan that seats more than two, a shape that feels unlike Ferrari’s typical low‑profile sport cars. The closest alternative in the brand’s line‑up is the Purosangue SUV, which has a conventional, low‑slung silhouette and a V12 engine. The Purosangue starts at $438,610 and has 12 more cylinders than the Luce.

Ferrari said it had met its sales target for the Luce in just two months, with roughly 500 sales locked in. The electric model has been a hit in China, although the company has not released a breakdown by market. Ferrari is apparently only planning to sell about 2,500 examples by 2030, so the Luce is unlikely ever to be a big seller.

Sales and future plans

Compared to other Ferrari supercars, the Luce’s price sits just below the 849 Testarossa, which starts at $565,685, and above the 12Cilindri, which starts at $468,594. The Testarossa combines a twin‑turbocharged 4.0‑liter V8 with three electric motors for 1,036 horsepower, and it looks far more exotic than the Luce. The 12Cilindri, with its naturally aspirated 6.5‑liter V12, is almost $100,000 cheaper than the Luce but can’t seat four people.

Although the Luce is one of Ferrari’s most expensive models, the price is still far below the $40 million auction price the first example fetched. Buyers will likely already own a large Ferrari collection, so the Luce may be a simple addition to it. For most buyers, the Luce remains a luxury item rather than an affordable electric vehicle.