Cosplayer Finds Her Own Face Advertising Wig on Amazon

Meg Turney, a popular cosplayer and Twitch streamer who often portrays Velma and other characters, was browsing Amazon for a new Velma wig when she saw a seller advertising the wig with her own photo.

Surprise discovery

She posted the discovery on Instagram and TikTok, sharing screenshots of the Amazon product page. In the video she said, “Someone owes me money,” and pointed out that the ad featured her face and that of fellow cosplayer Jessica Nigri, as well as a photo of Darshelle Stevens. Her tone was shocked and annoyed.

Turney demanded that the seller pay her for using her likeness and called out Amazon in her caption, writing, “Pay me money right now, @amazon.” Fans responded by suggesting she hire a lawyer, and some commented that the seller was engaging in false advertising and copyright infringement. The post quickly gathered hundreds of thousands of views.

Copyright protects original works automatically, and using a person’s likeness in a product advert without permission can lead to legal claims. Amazon’s seller guidelines say sellers must own or have permission for any content they upload, and sellers who upload images grant Amazon a license to use them. Rights holders can report unauthorized use through Amazon’s infringement tools, and failure to comply can result in removal of the listing.

The seller has not publicly replied to Turney’s post, and Amazon has not issued a statement. Turney’s experience has sparked discussion among cosplayers about protecting their images online. If the seller does not comply, she may pursue a lawsuit seeking damages and an injunction to stop the infringing listings. The case highlights the need for stricter enforcement of copyright on third‑party marketplaces.