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Apple’s OLED MacBook Pro could face $300‑$500 price hike
Apple is expected to raise the price of its new OLED MacBook Pro by $300 to $500 to cover the cost of the new panel and rising memory prices.
22 Oct 2026 0 reads Compiled with AI
Apple’s upcoming OLED‑display MacBook Pro is expected to start between $2,799 and $2,999, a $300 to $500 increase over the current mini‑LED model, according to a bill‑of‑materials analysis by Counterpoint Research. In Apple’s 2026 lineup, the MacBook Neo is priced between $699 and $799, the MacBook Air starts at $1,299 and can reach $1,999, and the MacBook Pro ranges from $1,999 to $4,999.
The hike is attributed to the cost of advanced tandem OLED technology, rumored touch features, and ongoing memory expenses, all of which are factored into the bill‑of‑materials report.
Apple’s integration of AI assistants and the broader industry push for more memory, driven by data centers, has pushed laptop prices higher. Consumers can still find refurbished models if they prefer a lower cost.